In 1972 my little western town of Winthrop, WA decided to re-brand as a wooden boardwalk, "western" in the old fashioned send of the word, kinda tourist hub. It's generally worked and has been good for business. Like any place with a "code" there are certainly ups and downs - not to mention the fact that "western" expansion into once remote territories had many problems of its own. Putting aside all of that and in favor of a positive spin that might help squelch the politicization of mask wearing, when local business DO get the chance to open up a little more and get back to "norm" we have a ready-made opportunity to have a "costume" (bandana mask) that fits the town sensibility AND keeps the workers and the tourists necessary for livelihood safe and sound. Be smart people. Wear a mask!
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